THE COOK UP MARATHON
WHO IS HITSOUND
HitSound (also known as Joshua Abba Jeremiah) is an award-winning Nigerian record producer, YouTuber, and music entrepreneur originally from Kogi State. He is widely recognized for his work in the Afrobeats genre and his digital presence as a “content genius”
As of early 2026, HitSound continues to be active in the industry, focusing on what he calls “The Great Awakening” for artists. He has recently advocated for producers to diversify their income and structure their talent into professional businesses to adapt to the evolving musical landscape.
GUINESS WORLD RECORD ATTEMPT
In late 2023, HitSound attempted to break the record for the longest recording session by producing for 72 hours straight with approximately 30 different artists to showcase the growth of the African music industry.